This Privacy Policy describes how TheUmatter ("we," "us," or "our") collects, uses, and shares information when you use PetTag — our smart pet identification and tracking tag product and associated web platform.
PetTag is a product developed and operated by TheUmatter, an information technology company providing customized business solutions and software products. Our registered address is available upon request at privacy@theumatter.com.
By creating a PetTag account, ordering a tag, or using our platform, you agree to the collection and use of information in accordance with this policy.
When you register for PetTag, we collect:
Information you voluntarily provide about your pet, which may include:
When your PetTag is scanned, we collect:
We automatically collect standard technical information when you use our platform, including IP address, browser type, pages visited, and session duration, for security and performance purposes.
We use the information we collect to:
We do not sell your personal information or use it for targeted advertising. We do not use pet medical information for any purpose other than displaying it to authorized scanners and your account contacts.
This section is especially important. When a person scans your PetTag QR code, certain information from your pet's profile is displayed to them. You control what is shown.
We never display your full home address, full name, or payment information to tag scanners. Scanners do not create accounts and their identity is not collected by us — only their approximate scan location (if allowed by their device).
We do not sell, rent, or trade your personal information. We share data only in these limited circumstances:
We use trusted third-party vendors to help operate PetTag, including payment processors, email/SMS notification services, cloud hosting providers, and shipping partners. These vendors are contractually obligated to protect your data and use it only to provide services to us.
We may disclose information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the safety of any person or to address fraud or security issues.
In the event of a merger, acquisition, or sale of all or a portion of our assets, user data may be transferred. We will notify you via email and/or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.
We retain your account and pet profile information for as long as your account is active. If you close your account, we will delete your personal information within 90 days, except where we are required to retain it for legal, tax, or compliance purposes.
Scan logs are retained for 24 months and then automatically purged. You may request earlier deletion of your scan history at any time.
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, contact us at privacy@theumatter.com. We will respond within 30 days.
PetTag is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately and we will take steps to delete such information.
We take the security of your data seriously and implement industry-standard safeguards including:
No system is 100% secure. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and/or by posting a prominent notice on our platform at least 14 days before the changes take effect. The "Last Updated" date at the top of this page reflects the most recent revision.
Your continued use of PetTag after the effective date of any changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:
TheUmatter — PetTag Privacy Team
Email: privacy@theumatter.com
Website: www.theumatter.com
We aim to respond to all privacy inquiries within 5 business days.